Old Spice: Enter the Smell

Everyone's creating NFTs right now, but we thought it was a little weird that people would spend millions of dollars on something you can only appreciate with your eyes. That's why we created the world's first scent-based NFT for Old Spice.

During a two-hour live stream on Twitch, nearly 25,000 streamers helped six artists shape this majestic digital masterpiece through tens of thousands of comments .

If you were planning on heading to MoMA to smell it in person, we have terrible news… The only way to sniff it is with this ultra-stylish, enormous nose-worn VR headset we gave away to one lucky winner (whose identity must remain secret to prevent bad guys from trying to steal it).

Still don't know what a smelly NFT is? Neither do we. But we can find out together on Twitch.TV/OldSpice .